Public Service Ad #5

It is a eating disorder ad.

Analysis of ad #4

I think this public service ad should be watched by every parents. It enlightens people on the parenting for children. The audiences for this ad is parents. The ad try to tell parents to make their infulences positive. In this ad, there are some pairs of parents and their children. The children do the same thing as their parents do. They smoke and throw the cigarette on the floor; they cursed loudly; they used stone to hit the dog; even they punch the mother. Those negative parent figures may influence the development of children's character. There is a slang "Like father, like son" is talking about this ad. Also, in China there is a byword which translate to English is "if the upper beam is not sreaight, the lower ones will go aslant". It means that when parents do not set a good example, the children can not be expected to behave well. According to this ad, people should know the family education is very important to children. A good parenting is fundamental part of education; it is a kind of the preschool education. Children stay with their parents in most time, also parents do so. Parents are models of children. Therefore, the good parent figure is necessary to children's education.

race used in ads

During the last century, race was one of the most popular elements in commerical ads. For example, the image of the servile Aferican-American was a popular motif in American marketing during that time period. After the Amendment 13, 14,and 15 declared, people can not see too much racialism elements in commercial ads. Now in realm of commerce, the racialism cannot be expressed clearly, because it will against the law. But it becomes vague and hides in ads. The early racialism ads always relate with the events which happened during the time period. Commercial companies attacked the small group of people, inorder to please the big group of people. Racialism ad semms to make profit for companies, but it not only mark the products, it also mark the race.

Public Service Ads #4

children see, children do...

Analysis of ad #3

It is an ad for anti-smoking. The audiences of this ad are people who smoke and the family, friends around them. Therefore, this ad is for everyone in our society. The characters in this ad are some cute kids. They are not only boys, it also includes girls. Those little kids told the audiences when they were smoking. Many people maybe don’t understand when they are watching the beginning of this ad. It sounds unimaginably that little kids smoke cigarettes. In fact, they inhaled the second-hand smoke when their parents were smoking. Those kids were chosen not only because they look innocently, but also because the second-hand smoke would harm kids seriously. This ad is taking place at home and in the car, because their parents smoke at home and smoke when they drive kids to school. At the same time when the tobacco hurt adults’ health, it also harms kids more seriously. Also, those kids told audiences that they “smoke” everyday, and the last black boy said: “I try to quit, but I need try again.” When people smoke around their kids, it is like kids are smoking, too. The ad gave people a statistics – if you smoke around children from birth, by age 5, they will have inhaled over 100 packs. It sounds very scary and terrible. For your futures, for your kids, please quit smoking.

Patriotic ads vs. Fear ads

Compare with the fear ads, I prefer patriotic ads. As I said before, too many fear ads would make me feel a strong antipathy toward to the candidate. Patriotic ads show more real facts and relate to people’s real lives. On the contrary, the fear ads mostly emphasize the attacks on opponent. Also in patriotic ads, the presenter will give hopes to audiences, and it will make people feel better and wishful than fear ads. The symbol mostly we can see in the patriotic ads is flag. It is the emblem of a country. Patriotism is a kind of spirits. It is the love of country and willingness to defend it. So I think patriotic ads can encourage people to make decision for voting than the fear ads do.

Public Service Ads #3

This is a anti-smoking ad.