Analysis of ad #7

It is a commercial ad for a kind of lite candy. The background music of this ad just very noise sound of a shaver. In a slow motion, the camera lens from the snowfield point on the polar bear. In this ad, the character is a polar bear. It sits on a snowfield and uses a electric shaver to shave its own fur. It shaves its fur from its back to the front of the body. And the shaving keeps like 20 seconds. when people see the bear again, the bear is bald but only has fur on its heads and extremities and a little bit on its tail. And near it, there is a pile of its fur that it shaves down. Indeed I don’t really understand what the company tries to convey to audiences, because it is not an English ad. But I realize one point that ad tries to show up. Because the wealther od whole world become warmer and warmer, so the icebergs and the glacier start melting little by little. Also because the temperature increases, so the polar bear feels hot. Therefore the bear shaves itself in order to make itself feel cooler. It sounds unimaginably that polar bear shave the fur by using a electric shaver. It entertains people, because it is funny. But this ad just wants to tell people we should protect our only earth, protect our environmrnt, and reduce the pollution.

public service ad #7

Analysis of ad #6

This is a commercial ad from Huggies which is a nappy company. In this ad, babies pretend adults to do everything, and they only wear the Huggies nappies on them. The character of the ad is a boy baby. In this morning, he gets fired from his boss who only wears the nappy and a tie. When he walks on the hall of the building, the stuffs in his box all fall on the floor. When he goes to get his car, the car is towed away by a truck. So he decides to walk home. When he takes out the key and ready to open the door, the key falls into the sewer. Then he goes to the hammock and takes a rest in the garden, the watering can turns on and makes him all wet. It sounds that day is a terrible, unlucky and tough day, but the boy baby always keeps smiling and happy. Also the background music is very lively and delightful. At the end of the ad, it shows “Hard day, Soft nappy” and “Huggies be happy”. This ad entertains audiences. It also tells people who have a tough day to be happy. Because in this society, those phenomenon which show in the ad will be happened on everyday, and people have too much stress can not be relieved. Also stress is often a factor in the development of long-term sickness. Therefore, this ad not only makes for commercial, but also advises people should be optimistic to everything, everyday.

Myth Works in ads

In the Burger King commercial ad, the main point is “I am man”. It uses a myth to convey the purpose of the main point. In the ad, different kinds of men come from different place. The get together, walk on the street and sing the song to show how masculine they are. Meat is a masculine food and men want to eat the “man food”. There is a image shows in the ad is very amazing. A man pulls a truck and he just wants to get the burger in front of him. It shows how strong those men want to eat the man food. Indeed if I saw a man was eating salads gracefully, I would think the guy was too feminine. Maybe that is the culture makes people to think like that: meat belongs to males and salads belongs to females.

ad #6

This is commercial ad from Huggies which is a nappy company. On the other hand, it also tell people who have a tough day be happy.

Analysis of ad #5

This is a public service ad for to help the eating disorder patients. Look at the reflection of the mirror, there is a girl who only wear bra and underwear stands in front of the mirror. She is not a very skinny girl, but her body is not very fat too. She touches her waist, thigh, cheek, and checks those regions are obese or not. Then she cries, because she thinks she is still too fat. In a slow motion, the camera lens away from the reflection of mirror, there is a girl who is emaciated as nothing but skin and bone stand in front of the mirror. There are totaling different between the real body and the reflection in the mirror. The ad tries to tell all people that too many worries about weight will make people stressfully. Young women always have an abnormal fear of being fat, but to keep fit and healthy body is more important. And the fear of being fat will cause the person to stop eating, lead the person to dangerous weight loss. Also eating disorder even can kill people.

Analysis of the Garnier Fructis ad

The character of this ad is a young girl. Her hair is dry and rough. It looks like weed over her head. After she uses the Carnier Fructis shampoo to wash her hair, her hair becomes very soft and shinning. Then a lot of images show up to audiences. It shows the girl kisses her boyfriend, goes boating, hikes to the mountain, and climbs the cliff with her boyfriend and so on. In those activities, when she is swinging her head, the hair is fluttering in the breeze. The ad tries to tell consumers that after people use this kind of shampoo, they can enjoy everything in their lives. It also tells audiences that having good hair is very important for women; and women with great hair will make them become sexier to men.