Analysis of ad #7

It is a commercial ad for a kind of lite candy. The background music of this ad just very noise sound of a shaver. In a slow motion, the camera lens from the snowfield point on the polar bear. In this ad, the character is a polar bear. It sits on a snowfield and uses a electric shaver to shave its own fur. It shaves its fur from its back to the front of the body. And the shaving keeps like 20 seconds. when people see the bear again, the bear is bald but only has fur on its heads and extremities and a little bit on its tail. And near it, there is a pile of its fur that it shaves down. Indeed I don’t really understand what the company tries to convey to audiences, because it is not an English ad. But I realize one point that ad tries to show up. Because the wealther od whole world become warmer and warmer, so the icebergs and the glacier start melting little by little. Also because the temperature increases, so the polar bear feels hot. Therefore the bear shaves itself in order to make itself feel cooler. It sounds unimaginably that polar bear shave the fur by using a electric shaver. It entertains people, because it is funny. But this ad just wants to tell people we should protect our only earth, protect our environmrnt, and reduce the pollution.