Myth Works in ads

In the Burger King commercial ad, the main point is “I am man”. It uses a myth to convey the purpose of the main point. In the ad, different kinds of men come from different place. The get together, walk on the street and sing the song to show how masculine they are. Meat is a masculine food and men want to eat the “man food”. There is a image shows in the ad is very amazing. A man pulls a truck and he just wants to get the burger in front of him. It shows how strong those men want to eat the man food. Indeed if I saw a man was eating salads gracefully, I would think the guy was too feminine. Maybe that is the culture makes people to think like that: meat belongs to males and salads belongs to females.