Analysis of the Garnier Fructis ad

The character of this ad is a young girl. Her hair is dry and rough. It looks like weed over her head. After she uses the Carnier Fructis shampoo to wash her hair, her hair becomes very soft and shinning. Then a lot of images show up to audiences. It shows the girl kisses her boyfriend, goes boating, hikes to the mountain, and climbs the cliff with her boyfriend and so on. In those activities, when she is swinging her head, the hair is fluttering in the breeze. The ad tries to tell consumers that after people use this kind of shampoo, they can enjoy everything in their lives. It also tells audiences that having good hair is very important for women; and women with great hair will make them become sexier to men.