Public Service Ads #4

children see, children do...

Analysis of ad #3

It is an ad for anti-smoking. The audiences of this ad are people who smoke and the family, friends around them. Therefore, this ad is for everyone in our society. The characters in this ad are some cute kids. They are not only boys, it also includes girls. Those little kids told the audiences when they were smoking. Many people maybe don’t understand when they are watching the beginning of this ad. It sounds unimaginably that little kids smoke cigarettes. In fact, they inhaled the second-hand smoke when their parents were smoking. Those kids were chosen not only because they look innocently, but also because the second-hand smoke would harm kids seriously. This ad is taking place at home and in the car, because their parents smoke at home and smoke when they drive kids to school. At the same time when the tobacco hurt adults’ health, it also harms kids more seriously. Also, those kids told audiences that they “smoke” everyday, and the last black boy said: “I try to quit, but I need try again.” When people smoke around their kids, it is like kids are smoking, too. The ad gave people a statistics – if you smoke around children from birth, by age 5, they will have inhaled over 100 packs. It sounds very scary and terrible. For your futures, for your kids, please quit smoking.

Patriotic ads vs. Fear ads

Compare with the fear ads, I prefer patriotic ads. As I said before, too many fear ads would make me feel a strong antipathy toward to the candidate. Patriotic ads show more real facts and relate to people’s real lives. On the contrary, the fear ads mostly emphasize the attacks on opponent. Also in patriotic ads, the presenter will give hopes to audiences, and it will make people feel better and wishful than fear ads. The symbol mostly we can see in the patriotic ads is flag. It is the emblem of a country. Patriotism is a kind of spirits. It is the love of country and willingness to defend it. So I think patriotic ads can encourage people to make decision for voting than the fear ads do.

Public Service Ads #3

This is a anti-smoking ad.

Analysis of ad #2

In an art class, the teacher asks students to draw anything comes up in minds. Some kinds draw cat, some kids draw rabbit, some kids draw beetle. But only one little boy is coloring the whole paper black. Teachers don’t understand; parents don’t understand; even doctors don’t understand what the boy wants to draw, what the boy try to express. The boy doesn’t say anything, he keeps drawing and coloring. The boy is sent to psychology sanatorium, and he keeps coloring over there. Until one day, a nurse fined the secret. All papers can be pieced together. Finally a black “whale” shows up to everyone’ eyes. This boy doesn’t have mental disorders; he just has imagination which other people don’t have. It is a ad to tell parents should use their imaginations to understand their kids and encourage children. This ad makes parents, even teachers to meditate on children’s education.

About “Hope vs. Fear”

Now it is time for another president campaign of the United State of America. There are two candidates become the hottest person selected. In order to become the president, those two campaigns use many strategies to encourage citizens to become their supporter. They attack each other when they deliver a speech; they explain what they will do after they become the president; they spend a lot of money on propaganda. Fear ad is a kind of way to propagandize them and attack their opponents. It is the own position from the campaigns. It really will affect voters to make decision. In my opinion, although some of those ads are facts, some are lies, but too much fear ads will have counteraction, it likes a kind of defamer.

Public Service Ads #2

This is a Public Service Ad from Korea.

Analysis of ad #1

It is a public service advertisement which appeals people to show consideration for patients who get cancer. This ad is short as 50 seconds, but it really can touch people’s hearts. First of all, audiences may follow the background music which is dramatic. The melancholy background music change audiences’ mood when they are watching it. When I hear the music, I feel sad and heavily. This ad was shown in a sorrowful atmosphere. The character of this ad is a little cute girl who likes an angel. Unfortunately her sister gets cancer, and she need to do the chemotherapy as the treatment. Chemotherapy makes the little girl’s sister lost all of her hair. In order to make her sister feel better, the little girl uses scissor to cut her hair before her parents and sister arrive home. When the parents saw the little girl, they are amazing and don’t know why she cuts her hair. But when the girl gives the hair to her sister, they understand the girl’s intention. Follow the rise and fall of the music, it heats up step by step, I think there are two climaxes to make people almost to cry. One is the little girl use a scissor to cut her pretty hair; and the other one is when the little girl give her hair to her sister, her sister give the hat to the little girl. The ad uses a little girl’s innocence to draw compassion from the audiences. It successfully to get people’s attention and make people have the consciousness to help people who have cancer. Also this kind of ad can encourage those patients to fight with cancers. Let us think about that ¬– if a little kid can do like that, as an adult what should we do for them or help them?

Critical thinking of “The Early World: The Cost of Going Negative”

Negative advertisings will give people the wrong notions. The “facts” that which most negative ads show are nothing but a pack of lies. It can not give people any hopes about that a candidate will do as a president. Candidates use negative ads to attack opponents in order to get more votes, but it is not a good way to campaign. Sometimes candidate’s promises will mislead many voters and trick them to make wrong decisions. On the other hand, I think to explain what they will do as president is more important than to make negative ads to attack opponents.

A public welfare ad

It is a public welfare ad which appeal people to show consideration for patients who get cancers.