Analysis of ad #2

In an art class, the teacher asks students to draw anything comes up in minds. Some kinds draw cat, some kids draw rabbit, some kids draw beetle. But only one little boy is coloring the whole paper black. Teachers don’t understand; parents don’t understand; even doctors don’t understand what the boy wants to draw, what the boy try to express. The boy doesn’t say anything, he keeps drawing and coloring. The boy is sent to psychology sanatorium, and he keeps coloring over there. Until one day, a nurse fined the secret. All papers can be pieced together. Finally a black “whale” shows up to everyone’ eyes. This boy doesn’t have mental disorders; he just has imagination which other people don’t have. It is a ad to tell parents should use their imaginations to understand their kids and encourage children. This ad makes parents, even teachers to meditate on children’s education.