Analysis of ad #3

It is an ad for anti-smoking. The audiences of this ad are people who smoke and the family, friends around them. Therefore, this ad is for everyone in our society. The characters in this ad are some cute kids. They are not only boys, it also includes girls. Those little kids told the audiences when they were smoking. Many people maybe don’t understand when they are watching the beginning of this ad. It sounds unimaginably that little kids smoke cigarettes. In fact, they inhaled the second-hand smoke when their parents were smoking. Those kids were chosen not only because they look innocently, but also because the second-hand smoke would harm kids seriously. This ad is taking place at home and in the car, because their parents smoke at home and smoke when they drive kids to school. At the same time when the tobacco hurt adults’ health, it also harms kids more seriously. Also, those kids told audiences that they “smoke” everyday, and the last black boy said: “I try to quit, but I need try again.” When people smoke around their kids, it is like kids are smoking, too. The ad gave people a statistics – if you smoke around children from birth, by age 5, they will have inhaled over 100 packs. It sounds very scary and terrible. For your futures, for your kids, please quit smoking.