Analysis of ad #1

It is a public service advertisement which appeals people to show consideration for patients who get cancer. This ad is short as 50 seconds, but it really can touch people’s hearts. First of all, audiences may follow the background music which is dramatic. The melancholy background music change audiences’ mood when they are watching it. When I hear the music, I feel sad and heavily. This ad was shown in a sorrowful atmosphere. The character of this ad is a little cute girl who likes an angel. Unfortunately her sister gets cancer, and she need to do the chemotherapy as the treatment. Chemotherapy makes the little girl’s sister lost all of her hair. In order to make her sister feel better, the little girl uses scissor to cut her hair before her parents and sister arrive home. When the parents saw the little girl, they are amazing and don’t know why she cuts her hair. But when the girl gives the hair to her sister, they understand the girl’s intention. Follow the rise and fall of the music, it heats up step by step, I think there are two climaxes to make people almost to cry. One is the little girl use a scissor to cut her pretty hair; and the other one is when the little girl give her hair to her sister, her sister give the hat to the little girl. The ad uses a little girl’s innocence to draw compassion from the audiences. It successfully to get people’s attention and make people have the consciousness to help people who have cancer. Also this kind of ad can encourage those patients to fight with cancers. Let us think about that ¬– if a little kid can do like that, as an adult what should we do for them or help them?