Analysis of ad #7

It is a commercial ad for a kind of lite candy. The background music of this ad just very noise sound of a shaver. In a slow motion, the camera lens from the snowfield point on the polar bear. In this ad, the character is a polar bear. It sits on a snowfield and uses a electric shaver to shave its own fur. It shaves its fur from its back to the front of the body. And the shaving keeps like 20 seconds. when people see the bear again, the bear is bald but only has fur on its heads and extremities and a little bit on its tail. And near it, there is a pile of its fur that it shaves down. Indeed I don’t really understand what the company tries to convey to audiences, because it is not an English ad. But I realize one point that ad tries to show up. Because the wealther od whole world become warmer and warmer, so the icebergs and the glacier start melting little by little. Also because the temperature increases, so the polar bear feels hot. Therefore the bear shaves itself in order to make itself feel cooler. It sounds unimaginably that polar bear shave the fur by using a electric shaver. It entertains people, because it is funny. But this ad just wants to tell people we should protect our only earth, protect our environmrnt, and reduce the pollution.

public service ad #7

Analysis of ad #6

This is a commercial ad from Huggies which is a nappy company. In this ad, babies pretend adults to do everything, and they only wear the Huggies nappies on them. The character of the ad is a boy baby. In this morning, he gets fired from his boss who only wears the nappy and a tie. When he walks on the hall of the building, the stuffs in his box all fall on the floor. When he goes to get his car, the car is towed away by a truck. So he decides to walk home. When he takes out the key and ready to open the door, the key falls into the sewer. Then he goes to the hammock and takes a rest in the garden, the watering can turns on and makes him all wet. It sounds that day is a terrible, unlucky and tough day, but the boy baby always keeps smiling and happy. Also the background music is very lively and delightful. At the end of the ad, it shows “Hard day, Soft nappy” and “Huggies be happy”. This ad entertains audiences. It also tells people who have a tough day to be happy. Because in this society, those phenomenon which show in the ad will be happened on everyday, and people have too much stress can not be relieved. Also stress is often a factor in the development of long-term sickness. Therefore, this ad not only makes for commercial, but also advises people should be optimistic to everything, everyday.

Myth Works in ads

In the Burger King commercial ad, the main point is “I am man”. It uses a myth to convey the purpose of the main point. In the ad, different kinds of men come from different place. The get together, walk on the street and sing the song to show how masculine they are. Meat is a masculine food and men want to eat the “man food”. There is a image shows in the ad is very amazing. A man pulls a truck and he just wants to get the burger in front of him. It shows how strong those men want to eat the man food. Indeed if I saw a man was eating salads gracefully, I would think the guy was too feminine. Maybe that is the culture makes people to think like that: meat belongs to males and salads belongs to females.

ad #6

This is commercial ad from Huggies which is a nappy company. On the other hand, it also tell people who have a tough day be happy.

Analysis of ad #5

This is a public service ad for to help the eating disorder patients. Look at the reflection of the mirror, there is a girl who only wear bra and underwear stands in front of the mirror. She is not a very skinny girl, but her body is not very fat too. She touches her waist, thigh, cheek, and checks those regions are obese or not. Then she cries, because she thinks she is still too fat. In a slow motion, the camera lens away from the reflection of mirror, there is a girl who is emaciated as nothing but skin and bone stand in front of the mirror. There are totaling different between the real body and the reflection in the mirror. The ad tries to tell all people that too many worries about weight will make people stressfully. Young women always have an abnormal fear of being fat, but to keep fit and healthy body is more important. And the fear of being fat will cause the person to stop eating, lead the person to dangerous weight loss. Also eating disorder even can kill people.

Analysis of the Garnier Fructis ad

The character of this ad is a young girl. Her hair is dry and rough. It looks like weed over her head. After she uses the Carnier Fructis shampoo to wash her hair, her hair becomes very soft and shinning. Then a lot of images show up to audiences. It shows the girl kisses her boyfriend, goes boating, hikes to the mountain, and climbs the cliff with her boyfriend and so on. In those activities, when she is swinging her head, the hair is fluttering in the breeze. The ad tries to tell consumers that after people use this kind of shampoo, they can enjoy everything in their lives. It also tells audiences that having good hair is very important for women; and women with great hair will make them become sexier to men.

Public Service Ad #5

It is a eating disorder ad.

Analysis of ad #4

I think this public service ad should be watched by every parents. It enlightens people on the parenting for children. The audiences for this ad is parents. The ad try to tell parents to make their infulences positive. In this ad, there are some pairs of parents and their children. The children do the same thing as their parents do. They smoke and throw the cigarette on the floor; they cursed loudly; they used stone to hit the dog; even they punch the mother. Those negative parent figures may influence the development of children's character. There is a slang "Like father, like son" is talking about this ad. Also, in China there is a byword which translate to English is "if the upper beam is not sreaight, the lower ones will go aslant". It means that when parents do not set a good example, the children can not be expected to behave well. According to this ad, people should know the family education is very important to children. A good parenting is fundamental part of education; it is a kind of the preschool education. Children stay with their parents in most time, also parents do so. Parents are models of children. Therefore, the good parent figure is necessary to children's education.

race used in ads

During the last century, race was one of the most popular elements in commerical ads. For example, the image of the servile Aferican-American was a popular motif in American marketing during that time period. After the Amendment 13, 14,and 15 declared, people can not see too much racialism elements in commercial ads. Now in realm of commerce, the racialism cannot be expressed clearly, because it will against the law. But it becomes vague and hides in ads. The early racialism ads always relate with the events which happened during the time period. Commercial companies attacked the small group of people, inorder to please the big group of people. Racialism ad semms to make profit for companies, but it not only mark the products, it also mark the race.

Public Service Ads #4

children see, children do...

Analysis of ad #3

It is an ad for anti-smoking. The audiences of this ad are people who smoke and the family, friends around them. Therefore, this ad is for everyone in our society. The characters in this ad are some cute kids. They are not only boys, it also includes girls. Those little kids told the audiences when they were smoking. Many people maybe don’t understand when they are watching the beginning of this ad. It sounds unimaginably that little kids smoke cigarettes. In fact, they inhaled the second-hand smoke when their parents were smoking. Those kids were chosen not only because they look innocently, but also because the second-hand smoke would harm kids seriously. This ad is taking place at home and in the car, because their parents smoke at home and smoke when they drive kids to school. At the same time when the tobacco hurt adults’ health, it also harms kids more seriously. Also, those kids told audiences that they “smoke” everyday, and the last black boy said: “I try to quit, but I need try again.” When people smoke around their kids, it is like kids are smoking, too. The ad gave people a statistics – if you smoke around children from birth, by age 5, they will have inhaled over 100 packs. It sounds very scary and terrible. For your futures, for your kids, please quit smoking.

Patriotic ads vs. Fear ads

Compare with the fear ads, I prefer patriotic ads. As I said before, too many fear ads would make me feel a strong antipathy toward to the candidate. Patriotic ads show more real facts and relate to people’s real lives. On the contrary, the fear ads mostly emphasize the attacks on opponent. Also in patriotic ads, the presenter will give hopes to audiences, and it will make people feel better and wishful than fear ads. The symbol mostly we can see in the patriotic ads is flag. It is the emblem of a country. Patriotism is a kind of spirits. It is the love of country and willingness to defend it. So I think patriotic ads can encourage people to make decision for voting than the fear ads do.

Public Service Ads #3

This is a anti-smoking ad.

Analysis of ad #2

In an art class, the teacher asks students to draw anything comes up in minds. Some kinds draw cat, some kids draw rabbit, some kids draw beetle. But only one little boy is coloring the whole paper black. Teachers don’t understand; parents don’t understand; even doctors don’t understand what the boy wants to draw, what the boy try to express. The boy doesn’t say anything, he keeps drawing and coloring. The boy is sent to psychology sanatorium, and he keeps coloring over there. Until one day, a nurse fined the secret. All papers can be pieced together. Finally a black “whale” shows up to everyone’ eyes. This boy doesn’t have mental disorders; he just has imagination which other people don’t have. It is a ad to tell parents should use their imaginations to understand their kids and encourage children. This ad makes parents, even teachers to meditate on children’s education.

About “Hope vs. Fear”

Now it is time for another president campaign of the United State of America. There are two candidates become the hottest person selected. In order to become the president, those two campaigns use many strategies to encourage citizens to become their supporter. They attack each other when they deliver a speech; they explain what they will do after they become the president; they spend a lot of money on propaganda. Fear ad is a kind of way to propagandize them and attack their opponents. It is the own position from the campaigns. It really will affect voters to make decision. In my opinion, although some of those ads are facts, some are lies, but too much fear ads will have counteraction, it likes a kind of defamer.

Public Service Ads #2

This is a Public Service Ad from Korea.

Analysis of ad #1

It is a public service advertisement which appeals people to show consideration for patients who get cancer. This ad is short as 50 seconds, but it really can touch people’s hearts. First of all, audiences may follow the background music which is dramatic. The melancholy background music change audiences’ mood when they are watching it. When I hear the music, I feel sad and heavily. This ad was shown in a sorrowful atmosphere. The character of this ad is a little cute girl who likes an angel. Unfortunately her sister gets cancer, and she need to do the chemotherapy as the treatment. Chemotherapy makes the little girl’s sister lost all of her hair. In order to make her sister feel better, the little girl uses scissor to cut her hair before her parents and sister arrive home. When the parents saw the little girl, they are amazing and don’t know why she cuts her hair. But when the girl gives the hair to her sister, they understand the girl’s intention. Follow the rise and fall of the music, it heats up step by step, I think there are two climaxes to make people almost to cry. One is the little girl use a scissor to cut her pretty hair; and the other one is when the little girl give her hair to her sister, her sister give the hat to the little girl. The ad uses a little girl’s innocence to draw compassion from the audiences. It successfully to get people’s attention and make people have the consciousness to help people who have cancer. Also this kind of ad can encourage those patients to fight with cancers. Let us think about that ¬– if a little kid can do like that, as an adult what should we do for them or help them?

Critical thinking of “The Early World: The Cost of Going Negative”

Negative advertisings will give people the wrong notions. The “facts” that which most negative ads show are nothing but a pack of lies. It can not give people any hopes about that a candidate will do as a president. Candidates use negative ads to attack opponents in order to get more votes, but it is not a good way to campaign. Sometimes candidate’s promises will mislead many voters and trick them to make wrong decisions. On the other hand, I think to explain what they will do as president is more important than to make negative ads to attack opponents.

A public welfare ad

It is a public welfare ad which appeal people to show consideration for patients who get cancers.